Rakuten Viber on course to become the Philippines' 'super app'
In Japan, messaging app Viber trails far behind the Line app, but in the Philippines it boasts a user penetration of 71%.
Source: japantimes.co.jp
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In Japan, messaging app Viber trails far behind the Line app, but in the Philippines it boasts a user penetration of 71%.
While Rakuten Viber may be a small player in Japan, its popularity has soared in the Philippines where it has become one of the country's most popular messaging apps, making the southeast Asian nation a prime launching pad for new features along the company's path to becoming a "super app."