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Kellogg's launches limited-edition Strawberry & White Choc Coco Pops | News


Kellogg’s has added a limited-edition Strawberry & White Choc flavour to its Coco Pops range.
The new SKU, which combines “juicy” strawberry and white chocolate flavours, will hit the mults on Friday 12 February for a limited period of 12 months (rsp: £2.99/480g).
It is said to contain 30% less sugar than other chocolate flavoured cereals on the market, and no artificial colours or flavours.
It also promises to turn milk pink, guaranteeing a “splash of colour” at breakfast time, said Kellogg’s.
The brand’s activation brand manager Harriet Oakes said the NPD took over 50 recipe trials to perfect, ensuring that the product achieved “the tastiest mix of strawberry and white chocolate that turned the milk perfect pink”.

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Kellogg's launches new limited-edition pink Coco Pops


Kellogg's launches new limited-edition pink Coco Pops
They are so strawberry-y they turn the milk pink
Updated
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Kellogg’s has today announced new Strawberry & White Choc Coco Pops - a limited-edition version of their classic Coco Pops that fill your bowl with a natural pink breakfast.

Harriet-oakes , Kellogg-manchester , Hull-live , White-choc-coco-pops , Coco-pops , Original-coco-pops , ஹாரியட்-ஓக்ஸ் , கெலோக்-மான்செஸ்டர் , ஹல்-வாழ , வெள்ளை-சோக்-கோகோ-பாப்ஸ் , கோகோ-பாப்ஸ்

Strawberry and white chocolate Coco Pops are coming to Ireland this month


 
Speaking about the new flavour, Neil Rogers, brand and activation manager with Kellogg's Ireland said it was no mean feat getting the recipe just right: "We are thrilled to launch new
Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink."
If you remember, the world went absolutely nuts when Coco Pops announced their White Chocolate flavour back in 2019 and Rogers believes this launch will speak to fans of the cereal just as much,
‘’White Choc Coco Pops was the biggest new cereal launch of 2019, so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.”

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Kellogg's launches new Strawberry & White Choc Coco Pops that turns milk pink


Kellogg's launches new Strawberry & White Choc Coco Pops that turns milk pink
The cereal giant has launched a limited-edition Coco Pops flavoured with fruity strawberry and white chocolate – but it's only around for the next 12 months
12:37, 3 FEB 2021
The new cereal is a pretty pastel pink (Image: Kellogg’s)
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Kellogg's launches limited edition Strawberry & White Choc Coco Pops


Kellogg’s launches limited edition Strawberry & White Choc Coco Pops
Print
3rd February 2021
Kellogg’s is set to launch a limited edition Strawberry & White Choc variant for its Coco Pops, following the launch of White Choc Coco Pops in 2019.
The variant will be available to convenience stores from 11 February for a 12-month period, in a 480g box and retails at £2.99.
Kellogg’s said the cereal “combines the delicious flavours of smooth white chocolate and juicy strawberries” and contains 30% less sugar than other chocolate flavoured cereals.
Harriet Oakes, activation brand manager from Kellogg’s, said: “When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we are hoping Coco Pops fans will be just as excited to try the new flavour.”

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