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Multicultur multicultural, sure. >> reporter: he says while it's led to a changing face of harlem it isn't always understood. >> you've got to understand it isn't just white people. the gentry is made up of those who can afford. the people of african decent who are concerned about white gentry must also remember that black people never owned harlem. and if you want to control it, you've got to own it. >> reporter: but race aside, harlem business owners want to see residents spend their money at local shops in the community and not at the big box chain stores. >> as a business owner, i want win...

Peaked as the majority of the population in 1970. by 2008, only 4 in 10 harlemites were black. >> harlem is undergoing changes. it's becoming whiter and more -- and more multicultural for sure. >> it will be harlem. >> reporter: reverend alvin butts said that while the housing market has led to the changing face of harlem, gentrification isn't always understood. >> you got to understand that gentrification is not just white people, the gentry is made up of those who can afford. the people of african descent who are concerned about white gentry must also remember that black people never owned h...