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Among men where as women vote held about where it was before. mark penn, you understand this as well as anybody. what's going on? >> i think you're seeing a real problem with men especially white men. remember only one in four men really think the economy is improving. if you look at this, i think particularly southern, white, older men. they are probably out of reach. you know, my suggestion really is to go after the soccer dads. to go after the suburban better educated men who can appreciate a president like president obama whose been hunting down barack obama who has socio economic policyes...

I think the more educated men are, the more likely they are to go in obama's camp. if he gives them a good economic plan and appeals to them. i think both on economics, his social policies i think fit with the better educated and frankly, he is a more sophisticated candidate than we have seen come out of republican party who appeals to better educated men who live in the suburbes who have kids. >> yeah. let me go to matt cooper on that. i think that some are more for same-sex marriage. and number two, clearly more concerned by abortion rights and contraception. that comes up as an issue again....