The Irrelevance of Porter's Five Forces for the B2B Software Industry - Highly Competitive
For the software industry the use of strategic market and competitive intelligence has not been particularly well executed by many vendors. MI and CI for software vendors differs greatly from the more established practices for CPG, Pharma or manufacturing – often what works well for these other industries has little relevance for software vendors. The main difference: the intensely fast pace of constant change for most of the software industry. "Time" is measured in nanoseconds. As such the software industry requires a greater focus on MI and CI, but often actual practice does not ...
Source: juliehuntconsulting.com