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100 year old pandemic, 100 year old advertisements. Share Via: Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu. Over the last 12 months I ve taken to something called narrative prophylaxis - protecting oneself with stories. I ve been reading different kinds of books - old, new, fiction, non-fiction. I toggle between formats - paperback, kindle, audio books. One of the books I finished reading recently (actually, listening to on Amazon s Audible) is a shocker titled The Great Influenza: The Story of the Deadliest Plague in History by John M. Barry. Written in 2004, it s a brilliant, detailed account of the 1918 flu pandemic, that overlapped with the 1st world war. ....