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The Key Principles For Sales Leadership Mastery Of Soft Skills Typifies Great Leaders News provided by Share this article Share this article OWINGS MILLS, Md., March 11, 2021 /PRNewswire/ David Mattson, President and CEO of Sandler (www.Sandler.com), shows how to make that happen in his new book, SCALING SALES SUCCESS: 16 Key Principles For Sales Leaders, published by Sandler Training. Based on Mattson s extensive experience, the book introduces sixteen principles that need to be part of the development plan for every leader. His priority in assembling these principles has been to help sales leaders master the leadership skills that enable them and their teams to post dramatic, scalable, and sustainable increases in revenue over an extended period. The principles work in developing effective sales leaders in any industry. ....