Move From Customer Experience to Customer Excellence
PHOTO: Fallon Michael | unsplash By now, businesses have spearheaded multiple initiatives around customer service, customer experience and customer excellence, all in an effort to prioritize customers. Yet these terms seem interchangeable for most businesses. The first is a single touchpoint with your brand, while the others impact feelings and emotion, and encompass both the entire customer relationship and how you operationally deliver them. A good way to explain the differences is with an example of a customer journey where a new client opens a checking account online or through a chatbo...
Source: cmswire.com