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Ever posted a picture of a cherry blossom in full bloom to social media? It could be a crucial source of data on pollination.
Our case study was the annual spread of cherry blossom flowering across Japan, where millions of people view the blooming each year.
Publicly available data on social media opens a new avenue for studying the environment with “incidental citizen science”.
Kazuo Ota / Unsplash Social media contains enormous amounts of data about people, our everyday lives, and our interactions with our surroundings.
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