Page 14 - Will Dean News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Today that fundamental commitment has been broken. i see we're sharpening the rhetoric. it will be an exciting race to november. realcle realclearpolitics carl cannon, thank you. everybody should download that e-book as soon as this program is over. we'll be right back. time for entry premuir of the week. will dean developed tough mudder, based on special forces training, it's a miles-long obstacle course that inspiring people and builds teammork. tough mudder will earn more than $70 million. for more watch "your business" on msnbc. wake up!

>> the challenge. got to challenge yourself. that's why we're all with no clothes. >> three, two, one! >> new jersey. mid-november. 42-degree weather. and 10,000 people who are about to jump into nearly freezing water, scale walls covered in oil, run through fire. and that's just the start. ♪ welcome to the jungle >> welcome to tough mudder. >> it's a group of a thousand people doing crazy things together. the one time in your life you don't get called out for being insane by yourself. >> tough mudder is the brain child of will dean who wrote the business plan for the company while getting h...

>> tough mudder is a 10 to 12-mile obstacle which lasts two to three hours. take from it me, this course is tough. and it has to be about camaraderie because freakily, you can't get through it alone. it's those two things -- challenging people and teamwork -- that form the backbone of these events and of will's company. will's goals all center around creating a culture, an authentic experience that resonates with people and inspires them to do more than they knew they could. why do you think so many people are attracted to this insane event? >> i think it is human beings are challenged to chal...

Work, that form the backbone of these events and of will's companies. will's goals center around creating a culture, an authentic experience that resonates with people and inspires them to do more than they knew they could. >> why do you think so many people are attracted to this insane event? >> i think it is core, human beings are programmed to challenge themselves, do something different. >> it's awesome. you get dirty. you get crazy. the crazier the better. >> you like like a superhero. >> did you expect tough mudder to stand for something? >> this is something i could see myself getting i...

And 10,000 people who are about to jump into nearly freezing water, scale walls covered in oil, run through fire and that's just the start. ♪ welcome to the jungle >> welcome to tough mudder. >> it's a group of a thousand people doing crazy things together. it's awesome. >> tough mudder is the brain child of will dean, a former british counterterrorism expert who wrote the business plan for the company while getting his mba at harvard. >> i said let's see if we can take elements of special forces training, mix that up into a run, make it about team work and camaraderie. >> challenge people t...