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The Harley-Davidson Homecoming rally will become an annual event starting in 2024, the company's CEO announced during the 120th. They'll key up bigger celebrations every five years for the anniversaries.
Harley-Davidson CEO Jochen Zeitz shared key details regarding the future of the company's homecoming celebrations at a Saturday panel.
There are mixed feelings about the Harley-Davidson Homecoming rally becoming an annual event. The motorcycle maker's CEO said an event like this has become too successful to wait five years.
For Bill Davidson, the history of Harley-Davidson is also family history.
Harley's XR1000 aimed to capture the success of the XR750 and was more than the sum of its parts, if arguably falling short on that metric...