Page 16 - Window Display News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Should be used to sell a product or sell an idea? >> well, you know, that's a good question. and there's so much that you can take away from. how do you dress a window as to how do you dress jurors. so are you selling a piece of yourself or basically the whole brand? so the window display is your brand. your message to the world. i always think of it as the brick and mortgager's ability to have an elevator pitch. grab somebody for a few seconds and really entice them to come in and engage with you. >> is that the why you think of it or trying to sell products? >> we use our windows to sell pro...

The space. >> beth, do you think windows should be used to sell a product or sell an idea? >> well, you know, that's a good question. and there's so much that you can take away from how do you dress a window as to how do you dress yourself? are you selling a piece of yourself or basically the whole brand? so the window display is your brand, it's your message to the world. i always think of it as the brick and mortars' ability to have an elevator pitch. grab somebody in a few seconds and entice them to come in and engage of with you. >> we use our windows to sell product but we use them to con...

>> forever 21. they are putting it out there. megyn: i had a birthday a couple years ago fan janice dean mockingly sitd was my 21st. it's a miracle. >> i walked by the express a couple weeks ago, and their window display was military glam'. i think that many much morrow fencive. megyn: are you a nice person? they did this experiment having this woman walking around with toilet paper hang around the back of her outfit. all these people let her go by and on a couple helped her. would you stop the woman with the toilet paper? you seem like you would. >> i'm much more in my life the person with th...

With people who are potential customers. because if you're only speaking with existing customers, then you get sort of a jaded view. i mean, not jaded, it's great, customers are fantastic, you should always talk to them. but to build new business, find a person who's never been to the store before, find out what their problems are, what they're looking for, and see if you need to tweak a little bit to cater to someone who has not yet -- >> i got to say that's where jimmy was really great because he makes everyone in there feel like they should be -- i mean i could walk in feeling looking like ...

>> well, you know, it's a good question. there's so much you can take away from how do you dress a window or yourself? so the window display is your grand. it's your message to the world. i always think of it as the brick and mortars ability to have an elevator pitch. grab somebody, a few seconds, entice them to come in and engage with you. >> is that the way you guys think of or are you trying to sell product. >> we use them to sell product but we also use them to connect with the community. every june we feature the aids quilts in our windows on fifth avenue which is being a part of new york...