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>> hi, debbe. >> debbe and joanne, her assist and the have done very fun things with small amounts of merchandise. >> i love how you added that little dangly necklace on the antlers. it's just fun. it sort of coreys the colors across. >> lyinda kahan is not just a neighbor and professional, she specializes in windows and merchandising. >> i drive slowly past your window. >> linda whose clients have ranged from big national chains like saks fifth avenue to local boutiques says window displays are key to keeping and attracting customers' businesses. >> a lot of people think i'm going to put this...

You're not selling a particular product there. >> no, but we are selling our brand. we try to do that differently. whether it's putting an inspirational quote in the window. women love quotes. we want people to look and say what else is there. >> for someone who doesn't have a fabulous design sense. obviously if you have a store, you've figured out where to put things. >> one of the things i do a lot and i think it's good for anybody, most of us carry a smart phone. when you walk by and see something that strikes you, shoot a picture of it, take it back, use it as inspiration for something you...

It emits heat, stimulates us in a quick way to eat more, buy more, do everything more quickly and people get impatient around red. they get impatient, they get irritable. >> of course, color is only one element. >> i love the use of the old suitcases. and the clocks show up really nicely. there's a nice flow and line that happens here. this is really charming. >> earl's barber shop, what a great name. even the type is fun. but who sees it? there's so much stuff on the window. >> perfect display, they're known for delicious breads, they're front and center. they've done a very nice job in displ...

Grabbed by that emotion. >> that's a good idea. we were talking about expense earlier. that's not very expensive. >> it say the lo of time, though. you have to roll up your sleeves. >> harry, for somebody who -- you're an expert at this. you know what to do. for somebody who is not an expert, how can they macon aeye popping window. >> in the piece she talked about the basics of visual and whether they're in a big saks fifth avenue or a small specialty stors, doesn't matter, the basics are there. focusing on great placement, lighting and details, something like having a tag hanging cheapens a p...

Whereas if you take, you know, a $30 pair of shoes and you put them with a lot of space, it's just beginning to confuse the customer. because they're going to come in thinking that they're really expensive and then actually feel annoyed and let down that they're really just inexpensive shoes. >> the same goes for jewelry. think tiffany's where there might be a single item in the window all by itself. >> whenever we put up a new window, people come in and say your window looks great. >> today, debbe and joanna are putting items on display. >> it's an aura kiley bag. we like the colors and the s...