you're not selling a particular product there. >> no, but we are selling our brand. we try to do that differently. whether it's putting an inspirational quote in the window. women love quotes. we want people to look and say what else is there. >> for someone who doesn't have a fabulous design sense. obviously if you have a store, you've figured out where to put things. >> one of the things i do a lot and i think it's good for anybody, most of us carry a smart phone. when you walk by and see something that strikes you, shoot a picture of it, take it back, use it as inspiration for something you can do better. we communicate to all of our storms that way all the time and share photos, even amongst ourselves. if you have no design sense, there's somebody else out there that does and that you probably like. >> that's a fun piece. window displays are fun. you get to do it all the time and you, actually. thanks for this advice.