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live. >> that's exactly what you're doing in essence with the mother's day. you are not selling a particular product there. >> no, but we are selling our brand, so we try to do that differently every month, whether putting an inspirational quilt in the window, women love quotes. we want people to look and see, what else is there. >>. for somebody that doesn't have a fabulous design, if you have a store you figure out where to place things and design, what do you do, just ask a bunch of friends? >> you can ask a bunch of friends. one of the things i do a lot is most of us carry a smartphone with a camera on it. when you walk by and see something that strikes you, you like it, shoot a picture and take it back for inspiration. we communicate to our stores that way all the time and share photos, even amongst ourselves about things we like and do. if you have no design sense, there's somebody else that does out there that you probably like. take a picture to get you in the right direction. >> that's a fun piece, window displays are fun, you get to do it all the time and so do you.
you're not selling a particular product there. >> no, but we are selling our brand. we try to do that differently. whether it's putting an inspirational quote in the window. women love quotes. we want people to look and say what else is there. >> for someone who doesn't have a fabulous design sense. obviously if you have a store, you've figured out where to put things. >> one of the things i do a lot and i think it's good for anybody, most of us carry a smart phone. when you walk by and see something that strikes you, shoot a picture of it, take it back, use it as inspiration for something you can do better. we communicate to all of our storms that way all the time and share photos, even amongst ourselves. if you have no design sense, there's somebody else out there that does and that you probably like. >> that's a fun piece. window displays are fun. you get to do it all the time and you, actually. thanks for this advice.