Walmart serves up premium private-brand wines
New Reserve Series collection priced at $10 per bottle Walmart has added premium wine varieties to its three-year-old Winemakers Selection private brand. Called the Reserve Series collection, the five new wines come from some of the world’s top growing regions and carry a suggested retail price of $10 a bottle, Jason Fremstad, vice president of adult beverage at Walmart, said in a blog post Monday. Varietals under the Reserve Series label include Argentinian Malbec, Italian Pinot Grigio, French Rosé, Californian Cabernet Sauvignon and New Zealand Sauvignon Blanc. “The Reserve Ser...
Source: supermarketnews.com