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this. [laughter] we prefer al baher next to be in a bowl. [laughter] after anheuser-busch hired dylan mulvaney, sales are down 25%. the company is even talk about redesigning the labels. here is the new label. [laughter] and actually, here is my suggestion. [laughter] i mean, let's be honest. she seems like a barrel of laughs or at least 2 barrels. [laughter] and now with another company seems to be messing with their core audience. here you have 81-year-old martha stewart on this year's "sports illustrated" swimsuit issue. that is not bad for 81. and she is actually a woman. [laught...

beer drinker does not look like this. [laughter] we prefer al baher next to be in a bowl. [laughter] after anheuser-busch hired dylan mulvaney, sales are down 25%. the company is even talk about redesigning the labels. here is the new label. [laughter] and actually, here is my suggestion. [laughter] i mean, let's be honest. she seems like a barrel of laughs or at least 2 barrels. [laughter] and now with another company seems to be messing with their core audience. here you have 81-year-old martha stewart on this year's "sports illustrated" swimsuit issue. that is not bad for 81. and ...

after alikl we prefer our beer nuts to be in a bowl. [laughter] anheuser-busch hired diel ton promote bud lights sales down 75% and now company is talking about resigning the labels.mp anhere's the new label. and actually, here is my suggestion. [laughter] i mean, let's be honest. she seems like a barrel of laughs or at least 2 barrels. [laughter] and now with another company seems to be messing with their core audience. here you have 81-year-old martha stewart on this year's "sports illustrated" swimsuit issue. that is not bad for 81. and she is actually a woman. [laughter] martha h...

beer drinker does not look like this. [laughter] we prefer al baher next to be in a bowl. [laughter] after anheuser-busch hired dylan mulvaney, sales are down 25%. the company is even talk about redesigning the labels. here is the new label. [laughter] and actually, here is my suggestion. [laughter] i mean, let's be honest. she seems like a barrel of laughs or at least 2 barrels. [laughter] and now with another company seems to be messing with their core audience. here you have 81-year-old martha stewart on this year's "sports illustrated" swimsuit issue. that is not bad for 81. and ...

Screen higher nothing but beautiful women for ads that target women. there is not a single broad selling shampoo or makeup. and that makes sense. it is like buying hair care products from a bald person. [laughter] scolding people for being people is a lousy way to sell products. and now they are so surprised when it actually backfires? i'm sorry, you could imagine where this is all headed. >> all right, gents. let's go over to marketing strategy for our new female products. no one knows how to sell to a woman like a man. steve, how about those sports bras? >> i don't think this is going to loo...