Magnum OOH ads | Communication Arts
Magnum OOH ads LOLA MullenLowe and Thomas Danthony’s elegant OOH ads for Magnum bring the joys and indulgences of the winter season to life. Responses by Kevin Cabuli, global creative director, LOLA MullenLowe Background: Ice cream brand Magnum promises to be “true to pleasure,” and, with the Winter Pleasure print series and activation, we wanted to bring the pleasure of art to the streets. Winter isn’t a season that people usually associate with pleasure, never mind with ice cream, but this series is here to remind people that they can enjoy pleasure wherever and whenever they wish. ...
Source: commarts.com