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Skincare influencer tells all in Cetaphil's new 'Hype-Free Skincare' campaign via Emotive – Campaign Brief - Vimarsana News

Skincare influencer tells all in Cetaphil's new 'Hype-Free Skincare' campaign via Emotive – Campaign Brief

April 29 2021, 9:54 am | BY Ricki Green | 2 Comments Following a competitive pitch, Galderma Australia, one of the world’s leading skin care companies has appointed Emotive as strategic and creative agency across its range of consumer brands including Cetaphil, Benzac, and Loceryl.   The first campaign for Cetaphil, ‘Hype-Free Skincare’, launches today. Known for its affordable, effective skincare, especially for sensitive skin, as well as for its slightly medicinal packaging, Cetaphil has been a familiar fixture in Aussie bathrooms for decades. Unfortunately, this doesn’t mak...

Cetaphil forms 'Influencer Protection Program' in first work from Emotive - Vimarsana News

Cetaphil forms 'Influencer Protection Program' in first work from Emotive

April 29, 2021 11:17 A beauty influencer has entered the Influencer Protection Program after hiding from her followers that she’s not actually using the expensive skin care products and multi-step routines she has been recommending to them, but has actually been keeping it simple with Cetaphil. The new campaign is the first from Emotive after Galderma Australia appointed it the strategic and creative agency for its portfolio of consumer brands including Cetaphil, Benzac, and Loceryl, following a competitive pitch. The campaign recognises that whilst Cetaphil has been a staple in Australia...