Skincare influencer tells all in Cetaphil's new 'Hype-Free Skincare' campaign via Emotive – Campaign Brief
April 29 2021, 9:54 am | BY Ricki Green | 2 Comments Following a competitive pitch, Galderma Australia, one of the world’s leading skin care companies has appointed Emotive as strategic and creative agency across its range of consumer brands including Cetaphil, Benzac, and Loceryl. The first campaign for Cetaphil, ‘Hype-Free Skincare’, launches today. Known for its affordable, effective skincare, especially for sensitive skin, as well as for its slightly medicinal packaging, Cetaphil has been a familiar fixture in Aussie bathrooms for decades. Unfortunately, this doesn’t mak...