What is FLoC and how will it change browsing in the future?
What is FLoC and how will it change browsing in the future? (Pocket-lint) - Traditionally, when you browse the web, your activity is tracked by cookies. Simply cookies are bits of data, downloaded to your device and then used to track your movements around the web. This is how you see adverts on various websites that are tailored and relevant to your interests. Cookies, therefore, make you more likely to buy and ensure you see relevant adverts. They do have some privacy concerns though - with third-party cookies being widely thought to know too much about you and your habits.