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Bata will look at India as a supply chain base for the world: Sandeep Kataria December 15, 2020 × The new Global CEO of Bata Brands on how the company is navigating through the new normal Bata Shoe Organisation, the Swiss-headquartered family-owned footwear major that sells more than 180 million pairs of shoes annually across 70 countries, recently announced the appointment of Sandeep Kataria as its Global CEO, Bata Brands. Kataria, previously CEO of Bata India — which sells over 49 million pairs annually here — is the first India head of the company to be elevated to the global role. In an interview with BusinessLine, he talks about what the elevation means for Indian operations, how Bata India is working its way through the “new normal”, and evolving consumer trends. Edited excerpts: