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UpdatedTue, May 4, 2021 at 2:12 pm MT Reply Many Coloradans will celebrate Cinco de Mayo Wednesday. (Shutterstock) COLORADO — Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday's original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic beverages for the Cinco de Mayo holiday every year, peaking in 2018 when the holiday fell on a Saturday and coupled with the Kentucky Derby. Subscr...

Reply (Shutterstock) GRAYSLAKE, IL — Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday's original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic beverages for the Cinco de Mayo holiday every year, peaking in 2018 when the holiday fell on a Saturday and coupled with the Kentucky Derby. Subscribe Tequila remains the preferred Cinco de Mayo alcoholic drink, with 126 liters of the d...

Reply Cinco de mayo in Orland Park. (Shutterstock) ORLAND PARK, IL — Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday's original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic beverages for the Cinco de Mayo holiday every year, peaking in 2018 when the holiday fell on a Saturday and coupled with the Kentucky Derby. Subscribe Tequila remains the preferred Cinco de Mayo alcoholic ...

Reply Mt. Laurel restaurants like On The Border and Moe's Southwest Grill will be among the local establishments celebrating Cinco de Mayo, which commemorates Mexico beating the French at the Battle of Puebla in 1862 (Shutterstock) BURLINGTON COUNTY, NJ — Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday's original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic beverages for the ...

Reply A late-1980s marketing campaign from the Corona beer company turned Cinco de Mayo into the day in which Americans consume the most beer, topping even St. Patrick’s Day and Super Bowl Sunday. (Shutterstock) DEERFIELD, IL — Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday's original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic beverages for the Cinco de Mayo holiday ever...