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For running for president as quickly and possible in negative terms. they're just all over this rubio thing. they want to control his public image in a negative way they did it this cycle too. they were after romney early on and doing it now. as a matter of just pure politics very effective because rubio's not full time thinking about running for president. he's out there dabbling. people on the left will be defining anyone who looks like they might be strong in four years. >> he dabbled pretty strongly. he went to iowa right after the election and his name's out front and he ought to be able ...

Applying influential pressure on those who stand in the way, and there are such people on both sides, and particularly on the stronger side, which is the israeli, the problem is the prime minister and his foreign minister. just look at their record, look at what they're saying and look at what they're trying to do. so the contest is a serious challenge and will require perseverance, strategic imagination and a sense of the historical stake that's involved here. and i think only the president can do that. >> dan senor? >> i can't believe i'm sitting here going to defend the obama administration...

Social network which turned out to be much more effective than even the old style of micro targeting where you would just reach out to people blindly that you thought probably would be your voters. >> i guess it's a question of the way they got the list. as you say, micro targeting. instead of throwing a bunch of stuff against the wall and seeing what stuck, they went in and identified which is an amazing thing, think of the size of the country, identified every person who might vote for president obama. >> right. and then they wound up turning them out an amazing stat about this election was ...

Rasmussen is a republican poll. >> gallup? i'm not letting anyone off the hook. i'm saying there is -- look the republican establishment needs to do an audit and figure out how our understanding of what the electorate looked like was way off. truth is, not just this election. we faced similar dynamics in certain parts of the country in 2010. >> we got poundeded in 2008, 2012. wasn't as much of a shock as last time and this time. we talked about this during the campaign, do you think -- as david from says accurately and i don't agree with everything that david says -- the conservative entertain...

Races to award the winning side with the label of being the smartest guys in the business and they were genius and the losing side, you know, the biggest doorknock knobs and screwed everything up. watching some of these republican officials now. >> right. >> trashing mitt romney. everyone's going out trashing mitt romney. >> i agree with you on this. >> it is stunning. these are -- i will tell you, ice just talking about this with richard, the friday night before the election we were in cincinnati, tens of thousands of people, you could feel the energy, 100 top tier surrogates at the event, i'...