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PRESS RELEASE Stockholm, Sweden 7 December 2023 WELCOME TO ATTEND MAG INTERACTIVE AB 'S ANNUAL GENERAL MEETING MAG...

MAG Interactive has acquired the Swdish word game specialist Apprope in a deal that could rise to almost $12 million. The publisher will pay SEK 50 million ($5.9 million) upfront, with the same amount again due if Apprope hits certain profit targets over the next three years. Apprope was founded in 2012 by Daniel Lodin and Markus Wedenborn in Stockholm in 2012, and it has established itself in the casual word games market since then. The company's best known game is Word Bubbles, which has earned SEK 100 million ($11.8 million) from ten million downloads across six years. Overall, Apprope's g...

MAG Interactive acquires mobile studio Apprope for $6 million '); } Swedish game company MAG Interactive has purchased mobile studio Apprope for an initial SEK 50 million ($6 million).  Founded in 2012 and also based in Sweden, Apprope is best known for creating casual word and trivia titles like Word Mansion and Word Bubbles, the latter of which has amassed 10 million downloads and generated sales of roughly SEK 100 million ($12 million).  The company's entire game portfolio has attracted a combined 55 million players to-date, helping Apprope remain profitable since its i...