Companies tap management gurus to tackle 'unknowns'
Companies tap management gurus to tackle ‘unknowns’ SECTIONS Share Synopsis Management gurus believe learnings from the financial crisis of 2008 should be applied here as well. Rohit Deshpande, who is the Sebastian S Kresge Professor of Marketing at Harvard Business School, said a majority of companies reduced their investments in marketing during the financial crisis. Agencies (This story originally appeared in on Jan 21, 2021)Mumbai: In a world where predicting even the short-term future is becoming difficult, organisations are rushing to management thinkers to understand how best the...
Source: indiatimes.com