Whalar and AT&T on Embracing Creator Voices
Aligning that voiced trust and appreciation with creative freedom yields effective content Adweek 5 hours ago Whalar’s CMO Karyn Spencer shared data from their neurological study of influencer content during a joint Social Media Week session with AT&T, “Liberating the Creative Voice: Working Authentically with Influencers and Brands.”
Source: adweek.com