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Why Hong Kong's AIA Carnival is becoming a sponsorship powerhouse | Analysis

Published: February 9, 2024

After a four-year hiatus, the AIA Carnival has returned to Hong Kong's harbourfront with no shortage of visitors and interest. Campaign explores how sponsors have proved critical to the event's continued success.

Source: campaignasia.com

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Hong KongDon DonkiGreat Entertainment GroupCampaign AsiaRenaissance HotelLan Kwai Fong GroupMichael DenmarkGreat EntertainmentWorld CircuBig TopWarner MusicGreater Bay AreaLego Lunar New YearOcean ParkKia Carnival