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A gamble by nike will it pay off where they go from here yeah it is a gamble because as we've seen this could end up alienating a lot of consumers we've seen the anger of that night probably one of the most recognizable u.s. brands generates billions and billions of dollars but it is known for its rebellious streak and i think it would've done its research it would've taken this to focus groups and it's probably banking on attracting some new consumers who actually admire it for taking a stand of course not the first time knight has been out there and has set the kind of high with things like ...

>> your divorce payments exchecks? >> i thought it was interesting that 35 to 44, 29% did it which is not that much of a drop from 18 to 24 which is 32%. i thought it was weird. i would have thought as you got older -- i know when you get much older it starts to drop a lot. i would have thought it dropped in the 30s. as people get older this are less net savy. the people they dated probably have less of an on-line foot print because we didn't grow up with it. and they are afraid their spouse will catch them. i would have figured they wouldn't be doing it, but it turns out they are, greg. >> i ...

>> your divorce payments exchecks? >> i thought it was interesting that 35 to 44, 29% did it which is not that much of a drop from 18 to 24 which is 32%. i thought it was weird. i would have thought as you got older -- i know when you get much older it starts to drop a lot. i would have thought it dropped in the 30s. as people get older this are less net savy. the people they dated probably have less of an on-line foot print because we didn't grow up with it. and they are afraid their spouse will catch them. i would have figured they wouldn't be doing it, but it turns out they are, greg. >> i ...