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Good s.a.t.s, a personal video can actually help, too. it is optional but it is part of the application at tufts. what does a video show that a written essay can't? does it measure a different kind of smart? you be the judge. what does this, this, and this have to do with getting into college? >> i hope the admissions office will notice it, be like, oh, hey, this guy is really cool. >> reporter: tufts university near boston is now accepting personal videos as part of the application process. among the first in the nation to do so. not to replace essays, grades or s.a.t.s, but as a supplement. ...