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Behind the Work: How Lux Took a Stand with Caster Semenya

Behind the Work: How Lux Took a Stand with Caster Semenya
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

South-africa , South-african , Ralph-karam , Africa-deputy , Nocawe-mafu , Peter-chung , Wunderman-thompson , Caster-semenya , Takeshi-koike , Gustavo-karam , Wunderman-thompson-ricardo-tronquini , Lucas-mayer

Uprising: Painting Outside the Lines with Natalie Goh

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The copywriter at Wunderman Thompson Singapore shares her creative journey from almost becoming a lawyer to working on campaigns around poop donation, writes LBB’s Natasha Patel
Being ‘artsy’ in school, designing T-shirts, painting banners and doodling on her exam papers were the perfect set up for Wunderman Thompson Singapore’s Natalie Goh to pursue a career in advertising. The copywriter originally planned to pursue a career in journalism but found it wouldn’t allow her “much creative freedom”, although her family had a different plan in mind.
“As a teen, the ‘Singaporean dream’ was all I knew: to get good grades, good school, good job. So the goal was always to become a lawyer! For no real reason except for the fact that everyone was headed there too. The creative field was not aspirational enough, as my family would later tell me, although all well-intentioned.” Natalie adds that for someone who’s grown up “painting outside the lines and defacing exam papers - what made me think I’d enjoy the legal profession?”

Singapore , Singaporean , Natasha-patel , Wunderman-thompson , Natalie-goh , Peggy-olson , Instagram , National-university-health-system , Singapore-nanyang-technological-university , Asian-microbiome-library , Painting-outside , Wunderman-thompson-singapore

MARKies Awards Singapore 2021 shortlist announced

MARKies Awards Singapore 2021 shortlist announced
Details

The results are in and the long wait is over! We are thrilled to announce this year’s finalists for the MARKies Awards Singapore. For a fifth year, this awards is here to honour agency excellence for the most innovative, creative and effective campaigns spanning Singapore’s entire marketing services industry.
Overall, this year's MARKies had 39 refreshed and new categories available for entry across two main segments - Creative Ideas and Media Usage. On top of the new categories such as Most Creative – Audio, Most Creative – Campaign Pivot, Most Creative – COVID-19 Response, Most Effective Use – Events (Physical / Virtual), Most Effective Use – Influencers / KOLs, we also introduced three talent categories, Best Account Manager, Best Art Director / Designer, Best Planner to recognise and reward outstanding talent in the industry.

Japan , Jurong-east , Singapore-general , Singapore , Nadya-davies , Scindya-datt , Mashi-shuib , Thithikkum-deepavali , Jamie-loh , Hermione-pooley , Mcdelivery-lovesg-kallang , Asia-pacific

Asian Microbiome Library Asks Singaporeans to Save Lives with Poop

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AMILI’s first ever awareness campaign with Wunderman Thompson and National University Health System encourage people to donate their poop
It is common knowledge that blood and organ donations can save lives. But did you know that your poop can save lives too? That’s precisely what Southeast Asia’s first precision gut microbiome company Asian Microbiome Library (AMILI) wants Singaporeans to know.
#PoopSavesLives is AMILI’s first ever awareness campaign, done in partnership with Wunderman Thompson Singapore and the National University Health System (NUHS). AMILI is partnering NUHS to advance microbiome science for human health in a number of research collaborations including for cancer, heart and liver diseases. AMILI operates Singapore’s and Southeast Asia’s first stool bank for life-saving transplants. It is also a databank which serves as a hub for gut innovation and therapy. The campaign aims to get people in Singapore to share what happens behind the toilet door and donate their stool.

Singapore , Singaporeans , Nimesh-desai , Samuel-teo , Natalie-goh , Samantha-branson , Bilik-termenung , Wunderman-thompson , Rabecca-nadilo , Mateusz-mroszczak , Tajinder-taak , Rachel-quek

Poop Saves Lives, says AMILI and Wunderman Thompson

Poop Saves Lives, says AMILI and Wunderman Thompson
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Amili , Arunachal-pradesh , India , Singapore , Singaporeans , Nimesh-desai , Samuel-teo , Natalie-goh , Rebecca-nadilo , Samantha-branson , Bilik-termenung , Wunderman-thompson

Amili: Poop Saves Lives by Wunderman Thompson

96 votes
It is common knowledge that blood and organ donations can save lives. But did you know that your poop can save lives too? That’s precisely what Southeast Asia’s first precision gut microbiome company Asian Microbiome Library (AMILI) wants Singaporeans to know.
#PoopSavesLives is AMILI’s first ever awareness campaign, done in partnership with Wunderman Thompson Singapore and the National University Health System (NUHS). AMILI is partnering NUHS to advance microbiome science for human health in a number of research collaborations including for cancer, heart and liver diseases.
AMILI operates Singapore’s and Southeast Asia’s first stool bank for life-saving transplants. It is also a databank which serves as a hub for gut innovation and therapy. The campaign aims to get people in Singapore to share what happens behind the toilet door and donate their stool.

Singapore , Singaporeans , National-university-health-system , Asian-microbiome-library , Southeast-asia , Wunderman-thompson-singapore , சிங்கப்பூர் , தேசிய-பல்கலைக்கழகம்-ஆரோக்கியம்-அமைப்பு , தென்கிழக்கு-ஆசியா ,

Creative Works: 10 of the best ads of the week, from Dove to Rankin

At The Drum, we believe great work deserves recognition and that
talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!
In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form.

United-kingdom , Safira , Mato-grosso-do-sul , Brazil , Singapore , Singaporeans , Brazilian , British , Wunderman-thompson , Hamza-choudhury , Adam-eve , David-miami

HSBC Singapore Champions Changemakers with New Brand Platform 'Why Stop Here?'

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Wunderman Thompson's future-fit brand platform inspires HSBC’s customers, employees, wider society and the bank to constantly seek to grow, develop and improve
In the year full of changes, HSBC Singapore has stood out to champion changemakers with its multi-year brand platform ‘Why Stop Here?'. In the past few years, HSBC Singapore had strengthened its position as the global leader in sustainable finance. But in a year of crisis, HSBC Singapore reflects on the values of a resilient 'never-say-die' Singapore, and they issued the challenge to customers - and most importantly, to themselves - 'Why stop here?'.

Singapore , Nimesh-desai , Carl-lundqvist , Wunderman-thompson , Hidayah-asari , Mateusz-mroszczak , Stephanie-kwok , James-llewelyn-davies , Tony-cripps , Shruti-subramanian , David-clyde , Rebecca-nadilo