Artisans urged to mould online market
President of the Jamaica Manufacturers and Exporters Association (JMEA), Richard Pandohie, is urging local artisans to develop a strong online presence to tap into inland and cross-border revenue streams. Pandohie bemoans that Jamaican artists have been disappointingly slow in capitalising on virtual reach because they do not fully understand the potential of e-commerce. “Getting good, high-quality social media presence is a must-do and the reality is that you are likely to reach a far higher number of potential clients,” he said. The JMEA continues to lobby for the customs administrat...
Source: jamaica-gleaner.com