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China’s cinemas operational rate climbed to 82.86 percent with 10,361 cinemas open to the public nationwide on Saturday, Chinese ticketing platform Maoyan’s data showed, and the box office stood at 146.06 million yuan ($20.95 million).
China’s nationwide box office in the summer film season from June 1 to August 31 has exceeded 7.6 billion yuan ($1.1 billion) as of press time, surpassing the 7.4 billion yuan mark in the same period last year, showing a positive recovery sign of the film industry previously battered by COVID-19.
Shanghai cinemas are scheduled to gradually reopen from Friday in a strict and orderly manner, which is expected to give a boost to the national film market with the pent-up demand, but recent COVID-19 cases in Shanghai are making the industry more cautious toward the reopening.
By committing to Dolce & Gabbana as the hosts of Kourtney Kardashian’s wedding to Travis Barker, television’s most famous family are turning their backs on past controversies.
China's cinema market stands a fair chance of setting a new record for the week-long Spring Festival holidays peak season that starts on January 31, despite recent COVID-19 flare-ups in many localities, industry insiders said, as they brace for one of most anticipated seasons of the year.