omnichannel beauty players: Funds make a beeline for beauty platforms; Purplle raises $100 million
ADIA leads a $100-million financing round in Mumbai-based beauty retailer Purplle at a valuation of $1.2-1.3 billion. Creaegis, a PE fund, is expected to join the funding round. MCaffeine, a caffeine-based skincare and haircare brand, is also in the middle of a fundraise process and exploring strategic investors. The funding would be in MCaffeines parent firm PepTechnologies, which houses skincare brand Hyphen, along with recent fundraise by Foxtale and Traya.
Source: indiatimes.com
