Y2k Scare News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Walk. they're experts. they got the expert to talk to the customers. you know, the customer who was an expert. and that is the best marketing you could do, right, jeffrey? >> well, always about being the brand that you are, being the promise that you want to deliver. that's what brand is all about. that and something you put on a cow or a horse. does fear work? absolutely. but every emotion works. it's just do you want your brand associated with that? i mean, certainly there are companies. remember the y2k scare where we went out and got prepared and people used that? and then nothing happened...

Internet protocol addresses seemed like enough. it was just a handful of government researchers and university researchers that were connected. but now, obviously, we've got many more people connecting to the internet. they've known about this for a long time. over a decade ago, they came up with a new system that has a practically unlimited number of addresses. and now is the -- now we're undergoing the process of transitioning the internet from the old system to the new system. >> okay. so what do we lose in this transition or risk losing? anything? >> no, if everything goes right, you know,...