Rainy days make us meaner online reviewers
New research shows that a bad weather day will negatively impact our online opinions about hotel stays.
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New research shows that a bad weather day will negatively impact our online opinions about hotel stays.
Regardless of the weather when you stayed, hotel experiences can be coloured by the weather on the day you write your review.
Our external physical environment—in this case the weather—can be a factor in our online judgments, specifically hotel reviews.
Israeli research shows how a rainy day affects reviews of a past stay in a hotel by inducing a negative mood when the review is written.
Israeli researcher finds that rain causes people to write more negative reviews of hotels, even if it was sunny during the actual stay.