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As part of their heritage, the Yap family made red rice wine in their kitchen for decades and enjoyed it at every celebration. Wondering if there were others who loved it as much, they casually offered it on Carousell, calling it Ye Traditions. The outpouring of memories it elicited surprised them. ....
Ye Traditions As the convenience of restaurants and food delivery options gain mass appeal, many traditional foods have fallen out of favour, especially with the younger crowd. And if you’re lamenting over how traditional and heritage cuisines are fading into obscurity, you’re not alone. Aiming to remedy that and preserve beloved, time-honoured culinary gems, retiree Yap Joo Eng, 57, and her daughter Jinyen Yap, 28, set up their business, Ye Traditions . How it started [embed]https://www.instagram.com/p/CDbVMuZn4FB/?utm source=ig embed[/embed] It started with the pair making red rice wine for their personal consumption every Chinese New Year, and it was only last year that they decided to take the leap to sell it under the label Ye Traditions. ....