Brand in action: How Zero Waste Malaysia advocates for climate literacy
Awareness about sustainability is growing worldwide among both consumers and corporations but how much traction does it have in Southeast Asia and Malaysia in particular? WARC speaks to Sue Yee Khor, co-founder of non-profit organisation Zero Waste Malaysia and a pioneer in the movement, to get a pulse check on-the-ground, advice about how to increase climate literacy and the opportunities for brands to work with advocacy groups.
Source: warc.com