TechCabal Daily – What it's like selling insurance in Africa
Selling Insurance in Africa âWhy pay for it when it might not happen?â âGod forbid.â âItâs not my portion.â WThese are typical reactions to getting insurance in Africa. So why do people respond this way? Culture: Insurance should be bought for its value but many Africans buy insurance only to avoid being penalised. And in cases where thereâs no penalty - in Ghana, for example - funeral insurance is more prevalent because of the importance attached to deaths. Affordability: In Africa where everything is competing for food, itâs easy to see why get...
Source: techcabal.com