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Impact announces acquisition of Affluent April 7, 2021 10:01 Partnership automation company Impact has announced its acquisition of analytics and automation platform Affluent. The announcement: Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solution...

Impact Acquires Affluent Impact, a provider of partnership automation, has acquired Affluent, an analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, is part of Impact’s efforts to invest in the partnership economy. “Partnerships are surging as an effective way for brands to surpass competitors in terms of growth. But with hundreds of platforms and affiliate networks out there, agencies today require a centralized platform to effectively aggregate and analyze data to optimize the m...

Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. Impact’s second acquisition of 2021 furthers its investment in the partnership economy, offering technology solutions to brands, publishers, and now agencies in order to help them successfully manage and grow partnerships. As Google and Apple move to phase out third-party cookies and the IDFA, brands are increasingly turning to partnerships as an alternative to reach consum...