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Totalling £3 billion. so, how will they fare during this cost—of—living crisis? how challenged are the supermarkets right now? supermarket power has grown. so they are the power brokers, they're the baronial class of the modern food system. the problem is, now they're in a situation where they're being hit by events and trends that they can't control. and they're trying very hard to keep prices down while maintaining their market share. yes, you! you could've saved money on that lot with the sainsbury's smart shop app, you silly... sausage! supermarkets say they're trying to help us throu...

So how will they fare during this cost—of—living crisis? how challenged are the supermarkets right now? supermarket power has grown. they are the power brokers, the baronial class of the modern food system. the problem is, now they're in a situation where they're being hit by events and trends that they can't control. and they're trying very hard to keep prices down while maintaining their market share. yes, you! you could've saved money on that lot with the sainsbury's smart shop app, you silly... sausage! supermarkets say they're trying to help us through the cost—of living crisis. the...