How Much Equity Should You Dilute?
Share on Ramu Iyer was fascinated by the world of organic food. Whether it was bhindi or tomatoes or cauliflower or even kaddhus (pumpkins for the uninitiated), this young man strongly believed that chemical fertilizers and pesticides were harmful to humans. So much so that his friends had started calling him Orgo – which is what we will also call him. Quite naturally, when Orgo had to create his startup, it simply had to be in the area of organic produce. Both fresh fruit and vegetables, and ultimately also processed food such as pickles and jam. Under the brand name Organo (what else?) w...
Source: yourstory.com