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KING OF SALES, The author of thirteen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. Iâd like to look at the table of contents from a great book on selling skills⦠Chapter 1⦠Begin by Talking to Him: Learn Your Customerâs Hobbies Personal Likes and Dislikes. Base Your Approach on These Then Show Goods. Chapter 2⦠Use More Ear and Less Tongue: Give Your Customer the Center of the Stage. The Main Thing Is not to Talk but to Sell. ....