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As our industry and technology become more complex, clean data is critical. Managing a pricing strategy to drive REVPAR is only one layer to the equation. When a new system is implemented, the best outcome is an integration that allows for a holistic look at the new data available. Even with access to data, we must be wary of the accuracy to avoid a “garbage in, garbage out” scenario when deciding. The HSMAI Revenue Optimization Rising Leaders Council recently discussed this topic and brainstormed our top keys to good data.

Distribution teams’ missions have always been focused on selling rooms across a multitude of platforms. But as the industry evolves, so should our strategies. It’s time to cast our net wider and delve into structured approaches for food & beverage (F&B) and other ancillary areas.

To remain competitive, benchmark to assess where the market sits.

It's the perfect time for a business reset – an opportunity to give yourself and your team renewed focus and energy to finish the year strong.

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