YouTube Brandcast - Media agencies on the big in-person pitch
'Underwhelmed' by the lack of in-depth announcements with 'market changing advancements' missing.
Source: adnews.com.au
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Brandcast: YouTube unveils AI-powered tool for advertisers
New ad solutions were also announced to help advertisers and brands connect with viewers via CTV and through short form video formats.
Source: adnews.com.au
YouTube to use own co-viewing data for CTV advertising sparking transparency concerns
The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.
Source: campaignlive.co.uk
YouTube to use own co-viewing data for CTV advertising sparking transparency concerns | News
The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.
Source: campaignasia.com
Billionaire Bill Ackman Upped His Bet on Google Parent Alphabet. Here's Why That Could Be a Smart Move.
This top hedge fund manager isn't hedging at all with his investment in this tech giant.
Source: fool.com