Why Kuaishou wants to pivot away from the celebrity influencers who made it famous
The ByteDance rival has relied heavily on exclusive clans of video streamers to drive traffic. Experts say grooming smaller individual streamers is essential to diversifying Kuaishou’s reach. — SCMP Online celebrities come in many forms, but for Kuaishou – the video livestreaming company debuting on the Hong Kong stock exchange on Friday – its earliest success can be traced to a unique breed of Internet stars: tight-knit clans of powerful streamers with outsized influence. But while the model once allowed these streamers to thrive on Kuaishou, there are signs that their popularity is ...
Source: thestar.com.my