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Reviews on cosmetics portal @cosme have revealed several new make-up needs and concerns that have emerged in Japan during the ongoing COVID-19 pandemic and suggests how beauty brands can adapt to these trends.
Owned by Japanese beauty retail and media firm istyle Inc, @cosme is a cosmetic portal that has amassed millions of product reviews from 6.1m members.
Since launching in 1999, @cosme has spun off into a retail business which has an offline and online presence in markets such as Japan, Taiwan, Hong Kong and Thailand.
In the past year, the website has observed new trends forming in the wake of the outbreak. For instance, it has seen a shift in the demand for make-up products towards skin care products because of the pandemic.