Perspective - Steering the future of game advertising into 2024
As we approach 2024, we're navigating a landscape rich in challenges and opportunities.
Source: adnews.com.au
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PHOTOS - IAB's Melbourne AdOps Summit
Product, programmatic, operational and people perspectives.
Source: adnews.com.au
In-Game Ads Increasingly Popular For Performance Despite Ongoing Brand Safety Concerns
In game ads are increasingly popular but brand safety concerns persist among marketers.
Source: bandt.com.au
iion appoints Yun Yip to lead commercial strategy
Overseeing the operations of the company and leading iion’s marketing function.
Source: adnews.com.au
iion taps Yun Yip to lead commercial strategy as gaming advertising demand accelerates
Iion, the global adtech company that’s redefining monetisation and advertising for gaming, has today announced new system enhancements to its revolutionary, self-serve gaming advertising platform immersiion and the appointment of senior hire Yun Yip to chief commercial officer (CCO). These developme
Source: campaignbrief.com