Company with 'naturals' as part of name agrees to qualify its marketing
Company with ‘naturals’ as part of name agrees to qualify its marketing Supplement manufacturer Zarbee’s Naturals has been advised to qualify some of its claims in a National Advertising Division case that bears on the question of what is meant by the term ‘natural.’ Zarbee’s manufactures supplements primarily aimed at immune support that include ingredients such as honey and elderberry. In addition the company offers sleep support products based on melatonin as well as a multivitamin line. Zarbee’s claims were challenged by competitor Procter & Gambl...
Source: nutraingredients-usa.com