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Vocal coach Zebedee Zuniga twists his hand in the air, and the melody of a tender, haunting lullaby, Ili Ili Tulog Anay, begins. “Little one, little one, sleep now/ Your mother is not here / She went to buy some bread,” sing the six members of Alamat, sitting in a circle. Then hip-hop beats kick in; the traditional Philippine lullaby, known as oyayi, is merged with more contemporary sounds. It is a Monday afternoon at Viva records’ studios, and Alamat, one of the label’s rising acts, are rehearsing their next single. They are part of a new wave of bands, often ....
February 16, 2021 | 12:05 am Font Size VIVA newest boy group, ALAMAT â YOUTUBE/ALAMAT LOCAL entertainment agency Viva has launched its newest boy group, ALAMAT, which is aimed to merge âmodern pop music and Pinoy cultural heritage,â according to a press release. The nine-member group â composed of Taneo, Mo, Jao, Kin, Tomas, R-Ji, Valfer, Gami, and Alas â has released its debut single, âkbye.â The song is sung in seven Philippine languages: Tagalog, Ilocano, Kapampangan, Bicolano, Waray-Waray, Hiligaynon, and Bisaya. The members had a hand in writing the songâs lyrics. âThe idea is, if we seek to genuinely embody the Philippines, ALAMAT should reflect the countryâs cultural and linguistic diversity,â Ninuno Media, which serves as the creative director of the group, said in the statement. ....
Published February 14, 2021, 2:48 PM ALAMAT Modern pop music and Pinoy cultural heritage merge in the world of the Philippines’ newest boy group: ALAMAT. The nine-member group, which includes Taneo, Mo, Jao, Kin, Tomas, R-Ji, Valfer, Gami, and Alas as members, proudly wear Pinoy pride on their proverbial sleeves as heard and seen in the music video for their debut single entitled “kbye.” From the name of their group, to the use of local languages in their lyrics and their heritage-filled aesthetics, ALAMAT promises to offer to audiences a proudly and uniquely Filipino experience that both entertains and boosts national pride. The name Alamat comes from the two meanings of the word ‘alamat’ or ‘legend’ in English. Legends are stories that a community tells its youth, either to pass on its cultural heritage or to simply to spark their imagination. Second, to be a legend is to become a master or an idol. These two definitions adhere to ALAMAT’s vis ....