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Lincon is previewing the latest expression of its “quiet flight” design language with the Zephyr Reflection, which it’s calling a teaser in the shape of a concept car. The sedan made its debut at Auto Shanghai 2021 today, where Lincoln says that demand for luxury sedans is still strong. With this modern take on American luxury, the brand hopes to take advantage of that demand. “We gathered Lincoln’s global wisdom and Chinese design talent to create the Zephyr Reflection specifically for a more youthful, Chinese customer segment,” said Mao Jingbo, president of Lincoln China. “Wit...

Lincoln Zephyr Reflection Concept First Look: One Beautiful Sedan Alex Kierstein,Manufacturer © Manufacturer Lincoln Zephyr Reflection Concept 1 There's no denying that Lincoln is in a better place than it's been in years. The Navigator and Aviator have taken the American luxury brand in a bold, distinctive direction. There's no reason the Lincoln Continental couldn't have distilled this down into a similar experience, but as you're probably aware, the Continental never managed to get the formula exactly right. But lest you think that Lincoln simply didn't have it in itself...

Chris Davies - Apr 19, 2021, 12:51pm CDT Lincoln has revealed its latest concept car, and the Zephyr Reflection is a striking reminder that “American Luxury” can be darn handsome too. Unveiled at Auto Shanghai 2021, the shapely sedan is focused entirely on Chinese tastes, Lincoln says, and pushes beyond some of the more monolithic cues of the automaker’s current line-up. The goal, Lincoln claims, was to draw in a younger audience. The grille gets a starburst pattern, and is considerably larger than usual, extending into the leading edge of the hood and down deep into...